• Make Lemonade (map)
  • 326 Adelaide Street West, Floor 6
  • Toronto
  • Canada

As a small business are you:

  • Fighting to be noticed by customers?

  • Struggling to charge what you’re worth?

  • Feeling like the time and money you’ve invested in marketing just isn’t showing results?

What if we told you we have the solution to get your customers to see you as the ONLY choice and demand your brand?

SOUNDS LIKE A DREAM, RIGHT?! You ain't dreamin', it's real.

Enter in Branding Consultant Lara McCulloch. She will take you from feelin’ confused to confident about your brand and teach you how to cut through the sea of sameness and make real money.

During the two hour workshop, Lara will guide you through interactive activities to define your unique micro niche and fine tune the disruptive curve in your industry. The equation for a brand in demand!

To maximize your time, all attendees are asked to come prepared with your brand's ideal customer persona (a detailed description of who your ideal customer is) so you can walk away from the event with action items specific to your brand.

We're so excited to announce this masterclass can be viewed as a live stream on Facebook in partnership with The Double Jay Collective. This means you can enjoy this Masterclass from the comfort of your own home! Simply select 'live stream' ticket type at checkout! *Note that you do need a Facebook account for the live stream.

*Munchies and refreshments will be provided by our pals, Central Roast.


A results-driven marketing expert with over 25 years of experience as a Brand Consultant, Lara McCulloch brings ‘Big Brand Thinking’ to small businesses.

Her consulting firm is focused on building growth, reputation, and evangelism for companies around the world. She’s been touted as a pioneering force in the marketing revolution, founding one of the world’s first twitter communities. She’s travelled throughout the world as a keynote speaker and workshop facilitator, changing the way that companies think about their brands. She has graduated from Ivy Business School’s prestigious Executive Program, but it’s the title of Mom that brings her the most pride.